Volvo Ocean Race

Bluewater delivers pristine drinking water during 2017 – 2018 Volvo Ocean Race,the world’s toughest sailing event

Bluewater has partnered with Vestas 11th Hour Racing, the team pushing to be the most sustainable entry in the 9-month long 2017 – 2018 Volvo Ocean Race.

The team describes its mission as an opportunity to win the most epic sprint around our fragile planet, while showcasing business as a force for good. That’s exactly the kind of precedent that Bluewater adheres to as we seek to accomplish our own sustainability goals.

Bluewater, a world leader in drinking water purification technologies, is contributing to Vestas 11th Hour Racing by supplying pristine drinking water that will both quench thirst and help slash the use of single-use plastic bottles in the Volvo Ocean Race Villages being established at the 10 stop-overs.

The Volvo Ocean Race initiative follows on from Bluewater’s success in avoiding the use of a quarter-of-a-million plastic water bottles in the America’s Cup Village on Bermuda in June during the 35th America’s Cup.


Bluewater’s Hydration Station

Ultimate ocean marathon

The Volvo Ocean Race is the ultimate ocean marathon, pitting the sport’s best sailors against each other across the world’s toughest oceans. The legendary race that began in 1973 will start from Alicante, Spain in October 2017 and finish in The Hague, Netherlands in June 2018, visiting cities like Lisbon, Cape Town, Hong Kong, Melbourne and Newport in between.

Featuring almost three times as much Southern Ocean sailing as in the previous edition, the Volvo Ocean Race 2017-18 will be contested over the longest distance in the race’s history at around 45,000 nautical miles, crossing four oceans and taking in 12 major cities on six continents.

The Volvo Ocean Race has been the global sponsorship flagship of Volvo Group and Volvo Car Group since taking ownership of the Race in 1999. The Volvo Ocean Race is operated as a non-profit organisation.


Photo: Ainhoa Sanchez

Access to clean water and ending ocean plastic tsunami

Bluewater founder and environmental entrepreneur Bengt Rittri said: “There are two issues fundamental to consuming water: The first is to provide people access to clean drinking water and the second is to halt the deluge of plastic being dumped every year in the sea.”

Bengt notes how Bluewater addresses both concerns with the company’s unique purification technologies and disruptive business thinking that offer ways to reduce the plastic debris being caused by the over 500 billion plastic bottles produced every year.

The Bluewater founder said Bluewater was proud to have been chosen by Vestas 11th Hour Racing as a partner supplying water purification solutions.

Removing lead and most other toxic metal, chemical and organic contaminants from tap drinking water, a high-performance Bluewater Pro water purifier can generate up to 6,912 liters (1,826 U.S. gallons) of purified water every day, which substantially reduces the need to purchase single-use plastic bottles. The technology also slashes the water wastage commonly associated with reverse osmosis by close to 80 percent.


Plastic in the food and drinking water chain

Bengt believes it is unacceptable that plastic in the sea will soon outnumber fish. New studies have shown that ocean-polluting plastic is already finding its way into the human food and drinking water chain.

“All of us at Bluewater passionately believe that clean drinking water is a basic human right. That’s why we are committed to do something about it by using our ingenuity to develop purification technologies and alternative approaches to substantially reduce the need for plastic bottles and their global transportation,” said Bengt.

Speaking for Vestas 11th Hour Racing, Team Director Mark Towill said: “Strategic partnerships are a key element to success, and we are thrilled to team up with Bluewater on our shared mission to foster ocean health and promote environmental responsibility. We saw what Bluewater achieved during the America’s Cup to reduce the need for single-use plastic bottles to practically zero while delivering large quantities of purified water on demand to thousands of people. Their leading-edge solutions will help us in our mission to be the most sustainable team in the Volvo Ocean Race. Together we are showing how business, and sport, can be a force for good around our planet.”

Anders Jacobson, CEO and co-founder of Blue AB, the holding company that owns Bluewater, says Bluewater is on a mission to bring clean water to everyone and thereby contribute to ending the use of single use plastic bottles. Volvo Ocean Race team Vestas 11th Hour Racing aims to be the most sustainable team in the competition, which is something that aligns closely with Bluewater’s environmental vision.


About Vestas 11th Hour Racing

Under the leadership of two experienced sailors, Charlie Enright and Mark Towill, the Vestas 11th Hour Racing team is set to achieve exemplary results in sport and sustainability in the 2017-18 Volvo Ocean Race. The partnership between Vestas and 11th Hour Racing sends a strong signal on the importance of protecting our planet with two leading players on climate change and ocean health promoting solutions within wind and water.

Vestas is the energy industry’s global partner on wind power solutions. Vestas designs, manufactures, installs, and services wind turbines across the globe, with 85 GW of wind turbines in 75 countries, the company has installed more wind power than anyone else. Together with its customers, Vestas’ more than 22,500 employees are bringing the world sustainable energy solutions to power a bright future.

11th Hour Racing, a program of The Schmidt Family Foundation, establishes strategic partnerships within the sailing and maritime communities to promote collaborative, systemic change benefitting the health of our ocean – one degree at a time. Since 2010, 11th Hour Racing has been harnessing the power of sport with an innovative and comprehensive approach through three primary areas of engagement: grants, partnerships, and ambassadors.

Visit Vestas 11th Hour Racing’s website


Safe sailing everyone in the tough Southern Hemisphere from all of us at Bluewater #NoSingleUsePlastics www.bluewatergroup.com ...

📸 First pics just in from a fast and furious start in Cape Town! Awesome conditions for racing!

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These sailors are taking their bravery to the edge as they fight for a more sustainable world and cleaner oceans #nosingleuseplastics www.bluewatergroup.com ...

This one is for the GLORY 🌊🏆Leg 3 begins Sunday 10 DecemberBack to the Southern Ocean ⬇️❄️

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WOW ...

✔️ 45,000 nautical miles ⚓️ ✔️ 12 iconic Host Cities 🌍 ✔️ 3 x more Southern Ocean racing 💦Introducing: the Volvo Ocean Race 2017-18 route! Bring it on! 👊💥

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A valuable cause in a world where water is in short supply well done Vestas 11th Hour Racing ...

Cape Town is currently experiencing a heat wave and is in the midst of the worst drought in over 100 years. We had the incredible opportunity to give a grant to the Environmental Monitoring Group and support the incredible women from Makhaza who have started a successful Community Garden despite the impacts of the drought. Please share this beautiful video to help raise awareness: bit.ly/V11andEMG Video credit: Atila Madrona

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