Pure water as a fashion statement

Helsinki Fashion Week and Sweden’s world-leading drinking water tech and solutions company Bluewater partnered in July to put an off-catwalk spotlight on the global circular economy, sustainability values and drinking water pollution in an age of growing water scarcity. The fashion industry is a major contributor to water pollution issues as cotton farming, manufacturing, dyeing of garments and washing of polyester impact freshwater resources. To help inspire positive change through awareness and creativity, Bluewater installed one of its unique hydration stations in the Helsinki Fashion Week EcoVillage and pumped water from the Baltic Sea using a Bluewater Pro water purifier to directly generate clean, safe drinking water. Read more about Bluewater and Helsinki Fashion Week here.